@laravelPWA ITeachGlobally | Product Management Diploma
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Instructor Name

Goodluck

Category

Business Management

Reviews

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Course Requirements

No prior experience is necessary to get started.

Course Description

Prepare for a career as a product manager. Gain the in-demand skills and hands-on experience to get job ready in less than 3 months. No prior experience required.

Prepare for a career as a Product Manager

Receive professional-level training from I Teach Globally.

Demonstrate your technical proficiency.

Earn an employer-recognized certificate from I Teach Globally.

Course Outcomes

What you'll learn

  • Apply key product management skills, tools, and techniques to engage and manage key stakeholders and clients

  • Identify product strategy development and implementation methods and best practices to ensure the right product is produced

  • Describe product development and analysis best practices to effectively manage change and ensure a successful product launch

  • Develop a working knowledge of Agile and adaptive methodologies used to expedite product solutions to market

Course Curriculum

1 Introduction to Product Management
4 Hours

This introductory course is designed for anyone interested in learning the fundamentals of product management, no prior experience or degree required. Learners will explore the role of a product manager, essential skills, product lifecycles, value creation, and career opportunities in the field. The course includes videos, readings, hands-on activities, and quizzes to reinforce learning. Ideal for aspiring product managers, it helps build a foundation to thrive in dynamic, innovative, and cross-functional business environments.


2 Introduction to ITG Product Management Professional Certificate

Gain the skills to launch a successful career in product management with the ITG Product Management Professional Certificate. Learn how to develop innovative products, manage stakeholders, build strategies, and apply Agile practices. No prior experience required, just a passion for solving problems and working in dynamic teams. You'll complete hands-on projects, prepare for certification, and build a portfolio to showcase to employers. Start your journey into one of today’s most in-demand roles.


3 Syllabus


4 Define Product Management

Discover what product management really means in Define Product Management. Learn to distinguish between internal and external product management, explore how product managers shape strategy and execution, and understand how structures vary across organizations. This course introduces upstream and downstream functions, clarifies how product management differs from project management, and sets the foundation for managing a product's entire lifecycle.


5 Role of a Product Manager

Explore the key responsibilities of product managers in The Role of a Product Manager. Learn how they drive product vision, create roadmaps, analyze customer needs, collaborate across departments, and gather data to make informed decisions. This course also introduces the concept of personas, fictional profiles used to understand target users, and shows how product managers use them to design more customer-centric products.


6 Expert Viewpoints: Role of Product Manager

In Expert Viewpoints: Role of a Product Manager, industry experts share insights on the critical role Product Managers play in organizations. Learn how PMs bridge the gap between customers, engineering, marketing, and other teams. Discover their responsibilities, from defining product vision and strategy to driving collaboration and representing customer needs. Understand how Product Managers sit at the intersection of business, technology, and design, acting as the glue that holds product development together.


7 Product Manager Skill Inventory

This lesson explores the essential skills and knowledge required to succeed as a Product Manager. It covers key areas such as user experience, business acumen, analytical thinking, communication, and project management. Learners will understand how these skills enable Product Managers to lead cross-functional teams, make strategic decisions, and drive product success throughout the lifecycle.


8 Expert Viewpoints: Product Manager Skills

In this video lesson, experienced product managers and industry experts share insights on the essential skills needed for success in product management.


9 The Product Manager's Business Acumen

This video explores the meaning of business acumen and its vital role in product management. You'll learn how product managers apply strategic thinking, financial literacy, market insight, data analysis, and leadership to drive product success. The lesson also highlights how effective communication and adaptability help product managers align products with business goals and navigate real-world challenges.


10 Expert Viewpoints: Business Acumen and the Product Manager

In this expert-led video, experienced Product Managers and subject matter experts share real-world insights into the business acumen skills essential for product success. Key themes include strategic thinking, customer empathy, industry awareness, financial literacy, pricing strategies, competitive analysis, and data-driven decision making. The video also emphasizes the importance of understanding your company’s business model, engaging stakeholders, and translating business goals into actionable product outcomes.


11 The Role of the Product Manager [Quiz]
15 Min


12 Expert Viewpoints: A Top Executive's View on Product Management - Part 1


13 Module 1 Summary: Product Manager Profession Overview


14 Gauge Your Interest in Typical Product Management Tasks [Quiz]
36 Min


15 Module 1 Quiz : Product Manager Profession Overview [Quiz]
30 Min


16 Key Skills [Quiz]
3 Min


1 Product Retirement Phase Introduction


2 The Retire Phase RACI
6 Min


3 Reasons to Retire a Product
3 Min


4 The End of Life (EOL) Plan


5 Lab: Product EOL Scenarios


1 Launch Phase Overview
3 Min


2 The Launch Phase RACI


3 Expert Viewpoints: The Launch
6 Min


4 Product Launch Activities
4 Min


5 Critical Launch Activities Synopsis


6 Product Post-Launch Activities
4 Min


7 Expert Viewpoints: Launch Support
6 Min


8 Lab: Product Launch Planning Retrospective
30 Min


9 Take the Product to Market [Quiz]
12 Min


10 Deliver Phase Overview
4 Min


11 The Deliver Phase RACI


12 Product Lifecycle Intersect


13 The Product Lifecycle


14 The Growth Stage


15 Expert Viewpoints: The Growth Stage
7 Min


16 The Maturity Stage


17 Support and Maintenance


18 The Decline Stage


19 Lab: Analyze Some Common Products


20 The Launch and Deliver Phases


1 Introduction to the Qualify Phase
3 Min


2 The Qualify Phase RACI


3 Expert Viewpoints: Transitioning to Product Launch
6 Min


4 Beta Testing Goals, Benefits, and the Role of UX


5 Beta Testing Checklist


6 Lab: Analyze the Beta Test
30 Min


7 Expert Viewpoints: The Beta Test
7 Min


8 Introduction to the Qualify Phase [Quiz]
12 Min


9 Launch Preparation Activities
4 Min


10 Manufacturing and Operations Launch Preparation


11 Sales and Channel Launch Preparation
6 Min


12 Expert Viewpoints: Sales Channel Support
7 Min


13 Customer Support Launch Preparation


14 Expert Viewpoints: Marketing Readiness
7 Min


15 The Launch Decision


16 Hands-on Lab: Assess Launch Readiness


17 Summary: The Product Qualify Phase


18 Glossary: The Product Qualify Phase


19 The Product Qualify Phase [Quiz]
30 Min


1 Summarize Critical Develop Phase Activities


2 The Develop Phase RACI


3 Short Quiz [Quiz]
15 Min


4 Expert Viewpoints: Product Development
7 Min


5 Product Implementation
4 Min


6 Product Requirements Refinement and Verification
5 Min


7 Expert Viewpoints: Managing Product Change
7 Min


8 Lab: Product Development Analysis


9 Lesson 1 Practice Quiz: Product Develop Phase Activities Part 1 [Quiz]
12 Min


10 Market Validation: Beta Testing and Its Benefits
4 Min


11 Beta Planning Questions


12 Expert Viewpoints: Beta Planning
7 Min


13 Usability Testing


14 Launch Planning Activities


15 Expert Viewpoints: Effective Launch Planning
6 Min


16 Exiting the Development Phase


17 Launch Planning Evaluation
45 Min


18 Practice Quiz: Product Develop Phase Activities Part II [Quiz]
15 Min


19 Summary: The Product Develop Phase


20 Glossary: The Product Development Phase


21 The Product Develop Phase [Quiz]
30 Min


1 Introduce the Plan Phase of Product Management


2 Plan Phase Activity Groups
3 Min


3 Expert Viewpoints: Product Planning


4 Product Definition Activities


5 Screencast Video: Illustrate a Product Roadmap


6 Expert Viewpoints: Product Roadmaps
6 Min


7 Hands-on Lab: Develop a Product Roadmap


8 Practice Quiz: Product Plan Phase Introduction [Quiz]
15 Min


9 Creating the Product Development Plan
3 Min


10 Functional Plans


11 Expert Viewpoints: Development Planning


12 Marketing Plan Activities


13 Business Case Updates


14 Screencast Video: Illustrate Key Financial Components of a Business Case
9 Min


15 Lab: Complete a Financial Analysis
30 Min


16 Module Summary: Product Plan Phase


17 Module Glossary: The Product Plan Phase


18 Product Plan Phase [Quiz]
27 Min


19 Lab: Product Development Planning


20 Peer-graded Assignment: Final Project: Rubric and Submission


21 Module Final Graded Exam [Quiz]
30 Min


1 Market Feedback
3 Min


2 Expert Viewpoints: Market Feedback
5 Min


3 Develop the Product Marketing Strategy
3 Min


4 The Product Vision
3 Min


5 Create a Preliminary Launch Strategy
3 Min


6 Expert Viewpoints: Risk Management
6 Min


7 Practice Quiz: Investigation Phase: Obtain Market Feedback and Develop a Marketing Strategy [Quiz]
15 Min


8 Overview of Project Charter
3 Min


9 Create a Preliminary Business Case
3 Min


10 Business Case Format


11 Expert Viewpoints: Product Business Case Development
5 Min


12 Exiting the Conceive Phase


13 Lab: Develop a Preliminary Business Case
1 Hour


14 Product Concept Investigation [Quiz]
30 Min


1 Establishing the Team
3 Min


2 Reading: Building the Team Checklist


3 The Tuckman Ladder


4 Expert Viewpoints: Building the Team
6 Min


5 Developing the Initial Project Charter


6 Screencast Video: Project Charter Contents
4 Min


7 Hands-on Lab: Develop an Initial Project Charter
1 Hour


8 Expert Viewpoints: The Product Management Project Charter
6 Min


9 Investigation Phase: Establish the Team and Develop Initial Project Charter [Quiz]
15 Min


10 Market Investigation Overview
3 Min


11 Review Personas


12 The Market Problem and Competitive Analysis
4 Min


13 Expert Viewpoints: The Competitive Analysis
6 Min


14 Market Requirements Document (MRD)
3 Min


15 Solution Investigation
5 Min


16 Expert Viewpoints: Solution Investigation
6 Min


17 Lab: Develop a Market Requirements Document
45 Min


18 Practice Quiz: Investigation Phase: Perform Market Investigation and Investigate the Solution [Quiz]
15 Min


19 Module 10 Summary: Product Concept Identification


20 Module 10 Glossary: Product Conception Identification


21 Module 10 Graded Quiz [Quiz]
30 Min


1 Product Strategy Options
4 Min


2 Prioritizing Product Strategy Options
20 Min


3 Expert Viewpoints: Product Strategy Prioritization
5 Min


4 Product Concept Document
5 Min


5 Product Concept Document Development Checklist
30 Min


6 Reading: Product Concept Document Approval


7 Expert Viewpoints: Gaining Product Concept Approval
5 Min


8 Lab: Develop a Product Concept Document
45 Min


9 Developing Product Strategy Options and The Product Concept [Quiz]
15 Min


10 Summary: Product Conception and Planning Overview


11 Glossary: Developing Product Strategy Options and The Product Concept


12 Module 9 Graded Quiz: Developing Product Strategy Options and The Product Concept [Quiz]
30 Min


1 Overview of the Product Management Lifecycle
4 Min


2 Product Concept Identification
3 Min


3 Expert Viewpoints: Product Identification
5 Min


4 Strengths, Weaknesses, Opportunities, and Threats (SWOT)
15 Min


5 Performing the Product Concept External Assessment
5 Min


6 Performing the Product Concept Internal Assessment
4 Min


7 Expert Viewpoints: Evaluating Strengths, Weaknesses, Opportunities, and Threats (SWOT)
5 Min


8 Lab: Perform a Product SWOT
30 Min


9 Product Internal and External Analysis [Quiz]
15 Min


1 Four Types of Innovation and the Innovation Process
4 Min


2 Innovation Methodologies
5 Min


3 Expert Viewpoints: Product Manager Innovation
6 Min


4 Innovation and Ideation Challenges
4 Min


5 Innovation and Ideation [Quiz]
15 Min


6 Analytical and Abstract Thinking Skills
4 Min


7 How Do the Roles of the Product Manager and Business Analyst Relate?
4 Min


8 Expert Viewpoints: The Business Analyst
6 Min


9 General Management Skills and Organizational Skills
4 Min


10 Lab: Product Management Skills Evaluation
30 Min


11 Practice Quiz: Analytical and General Management Skill Requirements [Quiz]
15 Min


12 Glossary: Driving Strategy and Innovation
30 Min


13 Understanding Communication Styles [Quiz]
30 Min


14 Hands-On Lab: Product Development Project


15 Peer-graded Assignment: Final Project: Rubric and Submission


16 Module Final Quiz [Quiz]
39 Min


1 Kotler’s Five Levels of a Product
4 Min


2 Expert Viewpoints: Product Development
6 Min


3 Market Segmentation
4 Min


4 Expert Viewpoints: Product Benefits
6 Min


5 The Ansoff Matrix
4 Min


6 Product Levels and Market Segmentation [Quiz]
15 Min


7 Business Development
4 Min


8 Expert Viewpoints: Business Development
6 Min


9 Product Planning and Development Strategy
5 Min


10 Porter’s Five Forces Model
4 Min


11 Expert Viewpoints: Product Planning and Strategy
6 Min


12 Lab: Five Forces Model
30 Min


13 Module Summary: Business Development and the Product Manager
15 Min


14 Module Glossary: Business Development and the Product Manager
1 Hour


15 Product Levels and Market Segmentation [Quiz]
15 Min


1 Course Introduction
6 Min


2 Product Management PC Overview
4 Min


3 Product Managment
3 Min


4 Communication and Collaboration Essentials
5 Min


5 Goal Setting
4 Min


6 Goal Setting Checklist


7 The Elevator Pitch
3 Min


8 The 5 Dysfunctions of a Team
4 Min


9 Expert Viewpoints: The Five Dysfunctions
5 Min


10 Hands-on Lab: Develop an Elevator Pitch
25 Min


11 Practice Quiz: Effective Collaboration and Stakeholder Engagement [Quiz]
15 Min


12 Key Product Manager Communication and Interpersonal Skills
4 Min


13 Expert Viewpoints: Messaging
7 Min


14 Facilitation and Brainstorming
4 Min


15 Influencing without Authority
4 Min


16 Expert Viewpoints: Influencing
6 Min


17 Problem Solving and Decision Making
4 Min


18 Hands-on Lab: Resolve Issues through Effective Communication
30 Min


19 Graded Quiz: Product Management Communication and Collaboration Fundamental [Quiz]
30 Min


1 Employment Opportunities in Product Management
5 Min


2 Reading: Current State of Product Management


3 Hands-on Lab: Identifying How Product Management Can Help


4 Introduction to the Product Management and Marketing Body of Knowledge (ProdBOK)


5 Improve Your Product Manager Resume


6 Project Scenario


7 Project Lab
1 Hour


8 Introduction to Product Management final Exam [Quiz]
1 Hour 15 Min


1 Value Creation
4 Min


2 Reading: Describe an Entrepreneur


3 The Product Manager and Entrepreneurial Connection
4 Min


4 Critical Thinking and the Product Manager
3 Min


5 Value Creation [Quiz]
15 Min


6 Portfolio Management and the Project Management Link
5 Min


7 Portfolio Approach: Benefits and Challenges
3 Min


8 Reading: Portfolio Approach Cheatsheet
4 Min


9 The Product Manager and the Project Manager
5 Min


10 Project Management Lifecycles
5 Min


11 Case Study: Developing a high-impact product
4 Min


12 Portfolio Management and the Project Management Link [Quiz]
15 Min


13 Module 3 Summary: Product Management Fundamentals
3 Min


14 Module 3 Graded Quiz: Product Management Fundamentals [Quiz]
30 Min


1 What Is a Product?

In this foundational lesson, you will explore the broad concept of what constitutes a product in the world of product management. You'll learn how products can range from tangible goods to intangible services and experiences, and how they evolve throughout their lifecycle—from pre-purchase to post-use. You'll also discover how products can be targeted toward consumers, businesses, or internal organizational use. By the end of this video, you will be able to: Define the various categories of products managed by product managers Identify types of project management frameworks (Waterfall, Agile, Hybrid) used in product development Match different types of products to the most suitable development frameworks You’ll also gain insight into the Stacey Matrix and how product managers determine the right development approach based on complexity and clarity. Whether it's a consumer good, industrial service, or an internal tool, this lesson equips you with a solid understanding of how product managers align strategy, development, and customer experience.


2 Expert Viewpoints: Your Experience
7 Min


3 A Day in the Life of a Product Manager
4 Min


4 Expert Viewpoints: Challenges of Product Management
7 Min


5 Soft Skills for a Product Manager
4 Min


6 Forming the Right Personality


7 Expert Viewpoints: Personality Traits of a Product Manager
7 Min


8 TASK: The Role of a Product Manager
30 Min

If you want to sign up for Microsoft Office 365 online and need help with the steps to sign up,follow the link: https://sk2280913.gitlab.io/Fundamentals-of-Office-Productivity-Software/labs/Sign_up_for_Microsoft_365.md.html If you are new to Microsoft Word, follow the link: https://sk2280913.gitlab.io/Using-Word-Processing-Applications/labs/Fundamentals_of_Word_Online.md.html


9 Product and Product Management Quiz [Quiz]
15 Min


10 The Product Lifecycle


11 The Product Management Lifecycle
5 Min


12 Expert Viewpoints: The Product Management Lifecycle
1 Min


13 Product Management Lifecycle Key Deliverables


14 Product Management Functional Areas
5 Min


15 The Product Management Team and Stakeholders
4 Min


16 Case Study - Review a Product Concept
30 Min


17 Module 2: Product Lifecycles [Quiz]
15 Min


18 Module 2 Summary:
3 Min


19 Module 2 Glossary: The Product Lifecycle and the Product Manager
2 Min


20 Module 2 Graded Quiz: The Product Lifecycle and the Product Manager [Quiz]
30 Min


1 Capstone Project Guidance


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